Selling Confidence in a Bottle
Michele Probst is the creator of Menaji: Skincare for the Confident Man. She is an absolute pro when it comes to “skincare that looks good”. I asked her “What is the number one comment you hear from people when you say you specialize in men's make up?” Her immediate answer: “First of all, we do not refer to this as the "M" word. We call it skincare that looks good.” I stood corrected. And intrigued. Tell us more, Michele.
Danielle: How long have you been in the business and what lead you to this point?
Michele: I've been a celebrity makeup artist for 25 years, and had an "Ah-ha" moment 12 years ago when I found a complete void in the market for men's products.
D: What do you contribute your successes to?
M: Having undetectable products that are easy for men to use with immediate results. Basically, we are selling confidence in a bottle.
D: Do men seek you out for products?
M: Absolutely, once they know it's undetectable and no one will know their secret, they're in!
D: Who are your biggest competitors?
M: I really don't feel like we have any, but certainly breaking taboos are continually leading us in the right direction.
D: What is your favorite way to relax and treat yourself?
M: Facial/massage and exercise.
D: What advice do you have to people starting out in the beauty business?
M: Intern or assist as early as you can, and as much as possible. Do your research and development, and then learn your craft on the job.
D: Where are you based out of, and how can people order make up from you?
M: Our headquarters are in Connecticut. You can order online at www.menaji.com or www.nordstrom.com. We also own menskincare.com.
So the question to men isn’t “Will you ever wear make-up?” the question is “Do you want to look good?” In the interview Michele states, “Once they [men] know it’s undetecable and no one will know their secret, they’re in!” and she’s done everyone from “Barak to Kid Rock,” so she would know! Outward appearance is the first thing someone notices about you, and so why not dazzle them with a little concealed concealer?
I personally have tried Menaji products and I don’t go anywhere without a dab of the 911 eye gel under my eyes. Michele recommended that I keep it in the fridge, and it’s perfect after a night out in New York City...the next morning I look rejuvenated and awake!
Video Links of Michele and Menaji:
This product overview and other vidoes can be found at www.youtube.com/menajiskincare.com
Product overview of scrub: http://youtu.be/63Qek2LQZUI
Other resources for Manly Grooming:
The Dollar Shave Club: www.dollarshaveclub.com
Men’s Science: www.mensience.com
Concealer for Men, The Men Pen: www.themenpen.com